About Entropy
Disorder is an opportunity for value creation
Entropy operates inside complex markets and builds the structure that turns opportunity into outcome.
Why Entropy
The name is the thesis
In science, entropy measures the disorder in a system, and simultaneously, its potential for transformation.
Complex markets hold vast potential, trapped by an absence of market structure and the systems to deploy nascent technologies.
Our Practice
Three operating disciplines, one execution layer
Investment Operations
We source, structure, deploy, and operate capital, from SPVs and funds to portfolio turnarounds
Enter →Venture Development
We co-build and scale ventures from the inside, with operating responsibility and equity
Enter →Policy Delivery
We bring operator understanding of the private sector to ministries designing market-aligned policy.
Enter →The operating model
We take the seat and own the numbers
We take operating mandates and embed inside the company, the fund, or the ministry. We run the execution and carry responsibility for the result.
Leadership
McKenzey Harrison
Founder & Managing Director
McKenzey has spent over a decade building and operating businesses in complex markets. He ran country operations in Myanmar through Alibaba's acquisition of the business from Rocket Internet, the pandemic, and the 2021 coup. Then, he scaled Alibaba's marketing solutions business across Pakistan, Bangladesh, Sri Lanka, Myanmar, and Nepal from zero to a multimillion-dollar profit driver. He has since served startups, investment funds, and governments in strategic and operating roles.
His academic path runs from biomedical science, physics, and advanced mathematics into international studies, behavioural science, and international development (SOAS). That range shaped Entropy's thesis.
Our team & network
Experienced operators, supported by a global network
The team
Director & C-suite operators from global marketplaces, venture studios, and infrastructure programmes, with policy specialists from the Tony Blair Institute and EY-Parthenon.
The network
An international bench of specialists we activate per mandate, in the market it runs in.
- Legal Counsel
- Compliance Officers
- Fund Managers
- Corporate Service Providers
- Sector Specialists
- Delivery Partners
Track record
What we have delivered
Studio ventures
Engagements
In their words
The people we have built with
Entropy helped us transform a strong product into a scalable business without losing sight of our vision.
Mathus Thongkerd
CEO, Nabrio AI
Entropy made investing in emerging markets simple, clear, and surprisingly accessible.
Shantonu Abe
Private Investor
Their market insight and execution delivered a seamless, high-yield investment experience.
Jerome Sterckx
Principal, Euracific Strategies
Entropy was instrumental in shaping Yabi's evolution—helping us refine our model, validate our market fit, and building the partnerships that turned our vision into a scalable business.
Firaz Markar
Chief Growth Officer, YabiMoney