Entropy?
Entropy, in scientific terms, refers to the measure of disorder in a system — the energy that’s unavailable for work. While often seen as chaos, entropy is also what drives transformation, forcing systems to adapt and evolve into new states of balance.
At Entropy, we draw from this principle. We see the volatility and friction of emerging markets not as barriers, but as catalysts for progress. Just like the "δ" (delta) in our logo, which symbolizes change, we help ventures find clarity, structure, and momentum in uncertain environments.
By unlocking hidden potential and aligning it with strategy, we enable our clients to grow sustainably — even in the most complex and fast-moving landscapes.
Your Partner in Growth
At Entropy, we understand the complexities of starting and scaling businesses. This is why we are positioned not as an emerging market consultancy, but as a growth partner and accelerator for your business.
Our experts don’t just advise, they embed themselves in your vision and your challenges, leveraging their experience to propel your business forward.
We are also proud to offer flexible payment structures to meet the diverse needs of the businesses and individuals we serve. We support traditional payment methods like retainer, success fee, and hourly based work as well as less conventional methods like equity-based payment.
Bank transfers provide a quick and straightforward method to manage transactions, while equity payments offer an innovative way to align our success with your company’s growth.
We are excited to provide value and flexibility for growing businesses, creating a partnership that supports your financial goals and fuels your business’s success.
Meet the Team
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McKenzey Harrison
FOUNDER
&
HEAD OF BUSINESS SOLUTIONS
Who We Are
At Entropy, we don’t just understand the challenges of emerging markets—we’ve lived them. Our team is a dynamic collective of talented professionals with experience at top-tier multinationals such as Amazon, Binance, Deloitte, Microsoft, and Alibaba; fast-paced startups like Queros, SWVL, and Supy; and leading venture capital firms such as Antler.
We’re committed to building a network of experts who thrive on delivering impactful solutions across business, technology, and investment.
Entropy is always on the lookout for driven individuals with expertise in strategy, innovation, and emerging markets. If you’re passionate about creating transformative business outcomes and eager to work in a collaborative, forward-thinking environment, we invite you to join us in shaping the future of businesses in emerging markets.
